Values, Ethics and Funding

Vision
To provide inspiration and opportunity for artists and audiences in a public space for culture right in the centre of Edinburgh – free and open seven days a week.

Mission
To develop and present a diverse, international programme of artistically excellent exhibitions, commissions, publications, performances, events and engagement activities. To celebrate creativity’s ability to make space for meaning, and to welcome people into that space so that they find themselves reflected, represented and recognised, and encouraged to think with contemporary art and culture in ways that are helpful to them.

Values
To be an inclusive, fair, ambitious, sustainable organisation that centres artists and empowers audiences. To combine the professionalism and impact of a large organisation with the warmth, flexibility and entrepreneurial spirit of a small one.

Ethics
We seek to hold Fruitmarket open as a space for artistic expression and peaceful dialogue, discussion and dissent; a place for encounter and exchange that might contribute to mutual understanding. We want inequalities and injustice to be recognised and addressed in our programmes and operations. As a cultural institution, we understand and support the need for people – artists, audiences, staff – to hold, express and act on political views. We provide a platform for events that raise awareness and understanding of international situations as they become important to our community and the communities we reach.

Funding and Fundraising
While acknowledging and valuing other approaches and models, we understand the role of Fruitmarket to be an ambitious, well-functioning arts organisation whose purpose is to show work that provides space for thinking through the ideas that continue to interrogate and develop our ways of life as we adapt together to the challenges of the present moment and near future. We aim to achieve this within the current financial landscape while offering secure, fairly paid employment for a widening range of people and while being free for the public to access. We believe that we can think and learn collectively through a programme that both informs its staff and audiences and feeds what’s learned back into the work we show (as well as the ways we show it) and the activity and discussion we host. We recognise our responsibility to ensure Fruitmarket’s continued existence for future artists and audiences.

Fruitmarket is publicly subsidised, receiving around 34% of our costs from the Scottish Government via Creative Scotland. The rest we need to raise through fundraising and events, and in our café and bookshop. In 2024-25 this target is £1.9 million. Our fundraising is guided by an ethical fundraising and gift acceptance framework, to ensure that Fruitmarket’s needs are considered in the context of our values, and to protect Fruitmarket from financial, reputational or other harm. All funding and partnership opportunities are evaluated on a case-by-case basis and our fundraising efforts are directed towards companies, organisations, agencies and individuals whose values are in alignment with our own.

Current funders (2024-25):

Art Fund
Bloomberg
Dr Guthrie’s Association
EVOC (Edinburgh Voluntary Organisations’ Council)
Frith Street Gallery
Garfield Weston Foundation
Henry Moore Foundation
Paul Hamlyn Foundation
Queensberry House Trust
RS Macdonald Charitable Trust
The Viewforth Trust
Thomas Dane Gallery
White Cube Gallery
William Grant Foundation
William Syson Foundation
The Wolfson Foundation

© 2024 Fruitmarket

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