The Association of Cultural Enterprises Announces Fruitmarket as the winner of New £10,000 Prize Fund

The Seeds of Change prize fund was created to support and encourage sustainable initiatives within the cultural sector

The Association for Cultural Enterprises is delighted to announce that its new Seeds of Change £10,000 prize fund has been awarded to Edinburgh based gallery, Fruitmarket.

The Seeds of Change prize fund was created to support and encourage sustainable initiatives within the cultural sector. Fruitmarket’s Future Makers programme was selected as the winner based on its creativity as well as its potential to be replicated across the sector. The programme will support 10 local makers to create bespoke products that are ethically and sustainably produced, developing community-minded commercial practices as well as generating income. The final products will be unveiled in an exhibition and product launch event at Fruitmarket.

The judges called it, “a well thought out project that develops local makers into suppliers for the sector while encouraging sustainable practices – creatively exciting and right for right now.”

Proposals from the National Theatre and Insole Court Trust were also shortlisted along with the entry from Fruitmarket. Overall the judges were hugely impressed with the calibre and creativity of all the entries, showcasing the incredible innovation and focus on sustainability within the cultural sector.

Cultural Enterprises CEO Gordon Morrison said, “The Association for Cultural Enterprises’ primary mission is to embed sustainable economic best practice across the cultural sector. With the awarding of the inaugural £10,000 Seeds of Change prize we have really put our money where our mouth is, and I am very excited we will be directly helping Fruitmarket’s innovative Future Makers project to flourish. I am convinced that this is a project that will inspire the wider sector, and indeed those within the supply chain of the sector, and we will see similar projects emerge across the UK and beyond in the months and years to come.”

Allison Everett, Buying and Retail Manager, Fruitmarket said, “Thank you to Cultural Enterprises for this rare opportunity to upscale a project that we really believe in. The Future Makers programme will actually change people’s lives and has potential to create impactful makers’ communities across the country. We have an opportunity to forge even more makers whose voices we would not have heard otherwise, which feels so special and so hopeful.”

The Seeds of Change winner was announced at a special event onboard SS Great Britain supported by Green Tourism, the sector’s leading environmental accreditation organisation, which helps cultural venues from across all corners of the UK to become more environmentally sustainable and maximise the business opportunities of going green.

Green Tourism CEO Andrea Nicholas said, “In these challenging times for the cultural sector with visitor numbers still recovering from Covid and public funding reducing, Green Tourism is very proud to support the Association for Cultural Enterprises with its new initiative, Seeds for Change, helping to raise awareness of sustainability and demonstrate what is possible. We congratulate Fruitmarket for the innovative Future Makers project which will be an inspirational example for others to follow.”

More information about our winning project, finalists and judges can be found here.

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